Developed and executed a comprehensive social campaign for Haus of Rex, a Palm Springs–based vintage furniture restoration brand. Created a wide range of content spanning new arrivals, promotional pushes, and seasonal campaigns, all designed to highlight the brand’s distinct aesthetic and craftsmanship. The work significantly elevated the brand’s visual identity and social presence, driving an increase in engagement of nearly 40%.
To elevate the campaign’s impact, we introduced motion design into our social and digital assets, bringing key messages to life with dynamic transitions, animated typography, and immersive visual storytelling. The move from static to motion enabled the brand to stand out, engage viewers more deeply, and amplify its voice across platforms.
In 2021 Grand Rounds Health merged with Doctor On Demand to become Included Health. My team created the launch campaign to introduce the new brand to the world. This not only included print and digital assets but also an entire brand including a style guide and built out design system.
In mid-2022, Included Health launched a sub-brand dedicated to supporting the Black community. Centered on the concept of “Black Joy,” we developed a distinct visual language, featuring custom imagery, a complementary color palette, and an expressive design aesthetic brought to life through the website and marketing materials.
Developed and help brand a campaign for the Renegade Women’s Trail Racing Team, an initiative by Renegade Running and Hoka, that brought together a diverse group of women from Los Angeles and Oakland to compete in the Kodiak Ultra in Big Bear, CA. The team spanned a wide range of ages and backgrounds, united to represent both regions and celebrate community, inclusivity, and endurance within trail running.
Digital assets for the Doctor On Demand 2022 Cold + Flu campaign. This campaign was taken on by my brand team at Included Health, we built out the campaign, which included print, digital, and email, over the course of 2 weeks.
I created a series of promotional content for Josie Maran Cosmetics, including email blasts, and banners for their main website.
In 2015 I created digital content for Sharky's restaurants in Southern California. Much of the content was for their holiday catering and gift card campaign.
